Cal Poly Unveils Interactive E-book Version of ‘More than a Motto’

Book Explores University’s Learn by Doing Methodology

SAN LUIS OBISPO — An interactive e-book version of “More than a Motto: The Meaning Behind Cal Poly’s Learn by Doing Signature” is available free online, with additional content not included in the print edition.

“Video interviews, slideshows and original text bring to life the extraordinary ways Learn by Doing is enacted by students, faculty and staff at Cal Poly,” said Brian Greenwood, lead author and associate professor in the university’s Experience Industry Management Department.

The interactive e-book provides a dynamic format in which to read, watch and hear about 22 unique case studies and learn about the impact the Learn by Doing philosophy has on students, faculty, alumni and the community.

Part of a larger, three-year project that kicked off with a campus conference in May 2015 and resulted in a hardbound display book that was published by University Graphic Systems last May, the e-book can be viewed and downloaded from the More than a Motto website:

“The hardbound copy of the book is certainly a keepsake for anyone associated with Cal Poly to display on their coffee table or bookshelf,” Greenwood said. “However, the interactive e-book’s dynamic nature brings Learn by Doing to life. Lorraine Donegan, professor in Graphic Communication, and our creative team of students, led by Lucas Tran (Graphic Communication, ’17), did an extraordinary job.”

Each case study featured in the book was carefully selected by an editorial board representing the entire campus and exemplifies educational excellence in the colleges as well as through co-curricular and multidisciplinary campus activities. In true Learn by Doing fashion, the book was created by four Cal Poly faculty and staff members working with a team of student photographers and videographers.

The More than a Motto project was implemented to help faculty members enhance their teaching and increase Learn by Doing opportunities in their courses. The book is intended to highlight and promote Learn by Doing for current and prospective students, parents, alumni, donors and industry partners. Greenwood and Dawn Janke, Writing and Rhetoric Center director, teamed with Donegan, and Keri Schwab, assistant professor in the Experience Industry Management Department, to create the book.

To access the interactive e-book and order a hardbound copy of the book, visit:

Contact: Brian Greenwood

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