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Cal
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The
E-Newsletter for University Friends and Alumni
Assistant Vice President Explains Cal Poly's Pioneering E-Admissions
SAN LUIS OBISPO -- Cal Poly's admissions process has been all digital, all the time since 1996. James L. Maraviglia, assistant vice president of Admissions, Recruitment and Financial Aid, explains that surveys done in the early 1990s indicated students didn't want to use paper. So the university launched a DOS-based electronic application in 1992.
From there, the university has developed an entire electronic admission strategy that now includes personalized web portals, streaming video, e-mail, and phone messages. Communications are tailored depending on which stage of the process a student is in. There are even special messages for parents and alumni.
Read the entire article on electronic admissions in University Business online
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