May 11, 2016

Contact: Robyn Kontra

Cal Poly Professor Named Emerging Scholar by American Marketing Association 

SAN LUIS OBISPO — Brennan Davis, associate professor of marketing in Cal Poly’s Orfalea College of Business, was recently named the 2016 Emerging Scholar in Marketing and Society by the American Marketing Association’s Marketing and Society Special Interest Group (MASSIG).

The award honors the contributions of a researcher in the earlier stages of their academic career who tackles significant societal issues that substantially advance the industry’s collective understanding. Winners of the annual award have contributed a significant body of work in developing and advancing research in the areas of marketing and society, public policy, and marketing ethics.

Davis was selected because of his strong history of impactful service to the marketing field. His research into marketing’s impact on obesity and public health has played an integral part in the transformative consumer research movement, which focuses on consumer welfare and the quality of life for individuals affected by consumption around the world. His research has been published in the Journal of Public Policy & Marketing, the Journal of Business Research, the American Journal of Public Health, and the Journal of the Association for Consumer Research.

“This award is great recognition of Brennan’s commitment and hard work,” said Scott Dawson, dean of the Orfalea College of Business. “Brennan continues to make an important impact on his industry and our students, and we are lucky to have him as part of our faculty.”

Davis is the Hood Professor of Marketing in the Orfalea College of Business. He has taught core marketing classes and developed marketing analytics classes at the undergraduate and graduate levels since he joined Cal Poly in 2014. Davis also has eight years of experience in marketing management for the automotive and technology industries.

For more information on the MASSIG awards, visit

About Cal Poly’s Orfalea College of Business:
Cal Poly’s Orfalea College of Business prepares career-ready, global business leaders through the university’s Learn by Doing philosophy. The undergraduate program offers a polytechnic education in a broad range of disciplines throughout business administration, economics, and industrial technology and packaging. The college also offers master’s degrees in business analytics, accounting and economics. It is one of six academic colleges at Cal Poly, a nationally ranked, four-year comprehensive public university located in San Luis Obispo, Calif. For more information, visit


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