April 7, 2016

Contact: Robyn Kontra

Cal Poly Students Win 48 Hour Repack National Competition

SAN LUIS OBISPO — An interdisciplinary team of three Cal Poly students took first place in the 48 Hour Repack, a national student packaging design challenge presented by the Institute of Packaging Professionals’ Southeast Chapter.

The competition’s organizers selected a series of consumer products in need of packaging innovation and challenged students to create new designs in two days.

Cal Poly industrial technology and packaging seniors Brooke Billmeyer (Solana Beach, Calif.) and Macintyre Peek (San Marcos, Calif.) teamed with art and design sophomore Samuel Baber (Rancho Santa Margarita, Calif.) for the contest. Over the course of a weekend in January, the team developed a new idea for packaging Keurig K-cup individual coffee pods.

The team created an interlocking hexagonal tube made from a single piece of recycled paperboard to protect and showcase the coffee pods. The concept’s re-closable dispenser system also featured graphics branded as “Pacific Roast” that could be displayed on a countertop and differentiate different blends of coffee. The team also created a promotional video for the product.

A panel of four judges surveyed more than 45 entries before naming Cal Poly the winner. For the final round of competition in March, the team traveled to Atlanta, Ga., where they were awarded $3,000. Cal Poly took second place in last year’s 48 Hour Repack.

For more information about the 48 Hour Repack, visit

About the Orfalea College of Business and Cal Poly
Cal Poly’s Orfalea College of Business prepares career-ready, global business leaders through the university’s Learn by Doing philosophy. The undergraduate program offers a polytechnic education in a broad range of disciplines throughout business administration, economics, and industrial technology and packaging. Orfalea’s graduate programs also feature master’s degrees in business analytics, accounting and economics. It is one of six academic colleges at Cal Poly, a nationally ranked, four-year comprehensive public university located in San Luis Obispo, Calif. For more information, visit

About the Cal Poly Art and Design Department
The Cal Poly Art and Design Department offers students a solid foundation in various concentrations and fosters the development of studio practice tied to a focus on conceptual abilities. Students have the option to study graphic design, photography or studio art. The department is accredited by the National Association of Schools of Art and Design (NASAD) and has built a national reputation of producing successful alumni. 

Photo info: “48-Hour-Repack.jpg” — Left to right, Brooke Billmeyer, Samuel Baber, Macintyre Peek

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