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Contact: Harvey Levenson
Graphic Communication
(805) 756-1108
FOR IMMEDIATE RELEASE
Printing, Imaging Educator
Joins Cal Poly Graphic Communication
Department
SAN LUIS OBISPO -- Cal
Poly alumnus Malcolm Keif, a recognized educator
in the field of printing, electronic imaging and related technologies,
has joined Cal Poly's Graphic Communication Department to head up
programs in web lithography, gravure, flexography and finishing
processes.
Keif, an assistant professor,
came from Central Missouri State
University, where he taught courses in digital prepress, management,
cost estimating and various aspects of color reproduction. His
industry experience includes heatset web and sheet-fed printing and
on-site consulting and training. He is a certified GRACoL trainer
through the Graphic Communications Association.
Upon graduation from Cal
Poly in 1986, Keif worked as a cost estimator
for a Los Angeles-area firm, where he calculated costs for jobs ranging
from small sheet-fed work to heatset web books and catalogs.
At Central Missouri State he taught courses in litho- graphic press
technology, graphic arts management, printing estimating and digital
prepress. He also served as the collegewide internship coordinator and
instituted the university's annual "gravure days."
Harvey Levenson, head of Cal Poly's Graphic Communication Department,
said, "I couldn't be more pleased with the appointment of Malcolm Keif
to our faculty. Professor Keif brings the experience and insights
needed in the 21st century to continue the growth of an already
nationally recognized and strong program. His knowledge and experience
in traditional as well as new media applications of graphic
communication will tremendously benefit our students' preparation for a
dynamic and rapidly changing profession."
During a sabbatical in
1999, Keif worked with Hallmark Cards Inc.
for nine months on a project to develop a reliable digital proofing
system for Hallmark's Visual Merchandising and Catalogs divisions.
He has also provided training, consulting and judging for such
organizations as the Agfa Corp., Banta Corp., Graphic Arts Technical
Foundation, and Gutenberg Festival.
"I believe students
learn best when they are exposed to professors
committed to a lifestyle of learning," Keif said. "I believe learning
is most natural when one or more emotions are stimulated. This can be
in the form of excitement, intrigue, anger, fear or some other emotion.
My goal in the classroom is to engage the students' emotions. On
occasion I'll deliberately touch a negative emotion when necessary for
learning to take place.
"Graphic communication
has and will continue to be influenced by
digital imaging and delivery of information," Keif said. "Change will
continue to be the primary emphasis in many business sectors as we
learn to capitalize on new opportunities and weed out processes no
longer required by the marketplace. My personal vision is to see the
direct mail, publications and catalog sectors solve the distribution
dilemma related to U.S. Postal Service expenses. I am a big fan of ink
on paper technologies and increasing manufacturing efficiencies through
computer integration."
Keif is married and is
the father of two boys. The family resides in
Templeton.
Keif earned a bachelor's
degree in graphic communication from Cal Poly
in 1986, a master's degree in industrial arts from CSU Long Beach in
1990, and a doctorate in technical education from the University of
Missouri in 1995.
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(NOTE TO EDITORS: For an
electronic image of Keif, please contact Jo
Ann Lloyd at (805) 756-1511 or jlloyd@calpoly.edu.)
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